See Also: Amazon Begins Laying Off Employees In An Effort To Strengthen Cost Structure The company will provide a full refund for purchases made within the last 12 months of the Amazon Halo View, Amazon Halo Band, Amazon Halo Rise and Amazon Halo accessory bands.įurthermore, customers who possess unused prepaid Halo subscriptions will receive a refund, and those who have paid subscriptions will not incur the monthly fee. What Happened: Amazon will no longer support its Amazon Halo fitness brand, effective July 31. AMZN has announced the discontinuation of its fitness brand that was originally launched to compete with Apple Inc.’s AAPL Watch and Alphabet Inc.’s GOOG GOOGL Fitbit in the wearable market. It will be interesting to see if the company pulls entirely from this, Inc. But it falls short as compared to these offerings.Īmazon continues to sell the Halo View, a low-cost fitness band with a rather uninspiring set of features. However it was intended as a competitor to the likes of the Apple Watch and Whoop band. The wearable has some interesting features. While the company did not state explicitly why the fitness tracker is being discontinued, it is likely due to poor reception. To address privacy concerns, Amazon stated that after processing, body scan images are automatically deleted from the cloud.Īmazon’s fitness offerings’ uncertain future This method, according to Amazon, is as accurate as doctors’ measurements and twice as accurate as smart body scales. The app then generates a 3D body model, as well as a body fat estimate and scan time. Amazon assures customers that speech samples are processed locally on their phones and then deleted.īody fat analysis is another unusual feature that requires users to take four images of themselves wearing tight, minimal clothing. The functionality is activated and works in short bursts throughout the day or during a 30-minute continuous tone analysis for important conversations. Users have to manually enable this feature and set up a voice profile within the app. This includes voice tone analysis, a feature that analyzes users’ voices to estimate social and emotional well-being. The Halo band’s two microphones enable some unique functionality. Voice tone analysis and body fat analysis are two unique features Each morning, users are also given a Sleep Score, which ranks their sleep quality on a scale of 100. ![]() Sleep tracking includes measuring the time it takes to fall asleep, the time spent in each sleep phase, and the temperature of the skin. The accompanying smartphone app recommends science-backed challenges, experiments, and workouts. This is similar to what other companies do with “rigorous activity minutes”. ![]() Users are tasked with accumulating 150 activity points per week. The Halo band tracks activity 24 hours a day, seven days a week, using a point system that deducts one point for each hour of sedentary time. ![]() The device measures a plethora of metrics by using various sensors such as an accelerometer, optical heart rate sensor, temperature sensor, and two microphones. The $99 wearable, which was initially available in late 2020, has a sporty design with no display and a single button for turning microphones on and off. Customers will be notified via email and will need to download any data they want to keep from the app by August 1, 2023, according to an article in Bloomberg. The company says it will refund all customer purchases and subscriptions made within the previous 12 months. ![]() Amazon has announced the end of support for its Halo Health and Fitness band from July 31, 2023.
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